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Half of pay TV subscribers aware of TV Everywhere, says CTAM
Just 49% of multichannel video programming distributor (MVPD) customers aged 18 to 64 are aware of TV Everywhere features, according to research by The Cable and Telecommunications Association for...
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Universal online listings needed to help content discovery, says research
The “near unlimited” choice of online TV means that viewers need tools to make content easier to use, with 60% of people agreeing that they need a ‘universal listing’ that lets them find shows across...
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‘Unprecedented numbers’ flock to Netflix, Hulu, Amazon
This year has seen a 21-point increase in the proportion of US SVOD customers, with “unprecedented numbers” flocking to Netflix, Hulu and Amazon, according to new research. The Hub Entertainment...
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Most Amazon Prime and Hulu customers also use Netflix
Amazon Prime and Hulu viewers in the US “almost always” have a Netflix subscription, according to new stats by Hub Entertainment Research. The US research found that 83% of Amazon Prime users, and 93%...
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Netflix now ‘indispensable’ for many US viewers
Netflix is the TV brand that US viewers would be most reluctant to give up, ahead of any linear TV brand, according to new research. Hub Entertainment Research’s new ‘Branding of TV’ report claimed...
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US viewers ‘would rather opt for a la carte TV services’
US viewers would “strongly prefer” a TV service model where they select, and pay for, only the individual networks they’re most interested in watching, according to new research. Hub Entertainment...
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